Krannert professors outline five common digital retailing mistakesKrannert faculty members Prabuddha De and Mohammad Rahman say today’s retailers need to adopt a data-driven view — with the goal of understanding how website features and advances in AI will affect consumer behavior.
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- Krannert prof Karthik Kannan says self-driving cars among top business trends for 2018Experts and economists around the world predict 2018 will be the year when technology takes over our currencies and roads, talks to regulators and makes financial advisers a thing of the past (or the future!).
- Krannert events to kick off 50th anniversary of Dr. Cornell A. Bell Business Opportunity ProgramSeveral events are planned next week to recognize the 50th anniversary of Purdue University’s Dr. Cornell A. Bell Business Opportunity Program, which aims to recruit the best and brightest students to West Lafayette to produce the next wave of business and community leaders nationwide. The anniversary celebration kicks off Monday (Jan. 15) with the Martin Luther King Day of Service and continues throughout the week as part of Krannert School of Management’s Diversity @ Work Week.
- Chicago’s on the cusp of tying record-setting cold snap. Here’s how to survive it.Dr. Ellen Ernst Kossek discusses how employers should respond to the cold weather in supporting employees.