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Krannert People

Krannert People

Tia Cummings
Tia Cummings
MBA '04
Assistant Product Director, Consumer Healthcare
Johnson & Johnson

Could you explain what your job entails?
"In this role, I'm responsible for managing the day-to-day aspects of the Stayfree brand, including sales forecasting, promotions, new product development, and online media. In addition to my regular responsibilities, I'm very active in recruiting, serving as a team lead for summer intern planning and diversity recruiting ."

Why should a prospective student choose the Krannert School?
"I think Krannert has a lot to offer. It's a small enough school so you don't feel like you get lost in the masses. But it has all the benefits of a larger school with its outstanding faculty and facilities. The core curriculum is the best of any school in that it gives you a strong foundation in all areas of business because you are required to take a wide variety of classes."

What was the thing you enjoyed most about your time at Purdue?
"The student body. Not only were people so easy to get along with, but the various experiences that they brought to the table really enhanced the classroom discussions."

What extracurriculars were you involved in, and how did they help prepare you for your career?
"I was president of the Krannert Graduate Student Association (KGSA). I compare that experience to managing a cross-functional team, an important skill to have in the corporate world. I was also a VP in the Christians in Business, which just reminded me that it is important to be ethical in the workplace. And working for J&J, a company that places great value in its Credo, this is even more critical."

How was the teamwork among students at Krannert?
"Teamwork was very strong at Krannert. You learn very early on in your first year that it is practically impossible to get all of your work done without your team. So, you come to rely on your teammates and are careful in selecting the best possible members."

What role did the diversity of the student body play in your Krannert experience?
"There is no doubt you will learn a great deal from the great professors at Krannert. But you can learn even more outside of the classroom just by talking to your fellow classmates about their different experiences."

What was your favorite class at Krannert, and why?
"I had too many to choose! I enjoyed my core marketing classes and Brand Management. But, I also enjoyed Negotiations, M&A with Diane Denis, and some of the OBHR classes I took for fun."