Marketing Option Area
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Area Description
There are four tracks within the marketing program: industrial marketing, consumer marketing, marketing research, and consulting. Our objective is to train students for positions in any of the four tracks. Students who complete the marketing option in the industrial (or business-to-business) marketing track have the skills to conduct market analysis of customers, competitors, and markets characterized by business to business exchanges. In the same vein, those pursuing the consumer marketing track have such skills for business to end consumer markets. Students who follow the marketing research track are trained to analyze markets using modern research methods for addressing key management decisions. The marketing consulting track is appropriate for those students seeking careers in consulting that have a marketing focus. Many students have combined marketing with Operations, MIS, and Finance. Major Employers
In recent years, Carrier, Otis Elevator, Pratt & Whitney, Disney, Procter and Gamble, IBM Consulting, Ernst & Young, Ford, Intel, Microsoft, Hewlett-Packard, Sears, and Amazon have been some of our biggest recruiters. Recommended Courses10 elective credit hours (5 classes) are required beyond the core course. Four tracks are available, but all 10 elective credits need not come from the same track. Industrial (Business to Business) Marketing Track
MGMT 62300: Business Marketing MGMT 52500: Marketing Engineering Consumer Marketing Track
MGMT 62500: Research Methods in Marketing Mgmt MGMT 52200: New Product Design Marketing Research Track
MGMT 62500: Research Methods in Marketing Mgmt Consulting Track
MGMT 62300: Business Marketing MGMT 62500: Research Methods in Marketing Mgmt MGMT 52200: New Product Design |