Applied Management Principles (AMP): Program Details
AMP provides what can best be described as a "mini-MBA" executive education program - but one that can be conducted in such a way as to be minimally intrusive to participants' ongoing responsibilities. It comprises over 50 hours of in-class instruction, scheduled in daily, 5-hour blocks over two continuous weeks. The Spring 2009 session of AMP, our twelfth annual session, will be conducted June 1-12, 2009.
AMP covers many of the topic areas normally included in an MBA curriculum, but in a concentrated non-degree format, as follows: human resource management, accounting and financial management, marketing management, strategic management, and entrepreneurship. Participants also perform an average four hours of daily reading (e.g., business case analysis) and preparation (e.g., homework requiring financial calculations).
AMP benefits three groups of participants: (1) PhD students at Purdue, (2) PhD students from other Big Ten/CIC institutions, and (3) select participants from industry. Attendance by doctoral students requires nomination by the participant's dean and major professor. To accommodate the busy schedules of these students, AMP is conducted during Purdue's "Maymester," or the relatively quieter period on campus between the end of Spring Semester and the beginning of Summer School. AMP's industrial participants are those with advanced technical educations, similar to our PhD student participants, who have already taken industrial positions, but who come to campus to pursue AMP's concentrated "MBA grounding" in business principles.
Granted, we do not expect any of these participants to "become MBAs" within such a concentrated and streamlined program. However, we do expect them to become conversant in functional business areas and to develop select skills valued in business for their contribution to cross-functional project success - for example, teamwork, accounting and financial analysis, planning and budgeting.
Individuals and firms expressing interest in, or seeking more information and details about the AMP program should contact Krannert Executive Education Programs (KEEP) at 877.622.5726, or by e-mail at: keepinfo@krannert.purdue.edu. If you would like to register online for the AMP program (industry participants only), please see the Online Registration page.