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Undergraduate Programs

Marketing faculty

Our marketing faculty combine years of research and discovery with real-world experience. Many of our faculty consult with top companies around the world, helping them gain insight and marketshare. Passion, vision, and expertise drive our faculty to help you start your career. Below are a few brief faculty biographies.

Mark Moriarty
Mark Moriarty
Associate Professor of Management

Ph.D., Industrial Administration, Purdue University
M.A., Economics, University of California, Los Angeles
B.S., Industrial Management, Purdue University

Professor Moriarty has been a member of the Krannert faculty since 1985. His main teaching interests are marketing management, marketing strategy, and multivariate statistics. His current research interests include quantitative and management judgment forecasting, and quantitative models of marketing decision variables.

Professor Moriarty’s major publications include “Boundary Value Models for the Combination of Forecasts,” Journal of Marketing Research, XXVII, pp. 402417 (November 1990); and “Testing for Unreliable Estimators and Insignificant Forecasts in Combined Forecasts,” Journal of Forecasting, Vol. 13, Iss. No. 7 (1994), pp. 611-624. Professor Moriarty has consulted with Elanco and Rolscreen Co. He is a member of the American Marketing Association and serves on the editorial board of the Journal of Marketing Research.


Laura Downey

Laura Downey
Limited Term Lecturer

DVM, Purdue University
MSM, Purdue University

Dr. Laura Downey currently teaches Marketing at the Krannert School of Management at Purdue University.  She is also President of Concordance Health Solutions, a start-up company in the Purdue Research Park that is developing technology to assist patients with medication adherence.  

Previously, Dr. Downey worked as a practicing veterinarian both in the private sector, and later, at the Purdue Veterinary Teaching Hospital, before joining Eli Lilly where she managed activities in public affairs, market research, and new product planning. She holds a Doctorate of Veterinary Medicine and a Masters of Science in Management both from Purdue University.