Marketing is sales and research, creative and strategic, analytical and emotional, free-wheeling and disciplined. We could probably come up with more words to describe it, but you get the idea.
Marketing is everything from creating a product or service to searching for the precisely perfect tagline. It’s analyzing purchasing behavior and mastering the effective tweet. Within the realm of marketing is room for the introvert and extrovert.
Krannert students typically excel in Marketing since our program is part of a robust and rigorous business education. This is not a small difference. To understand marketing is valuable, but to know business and possess marketing skills is much more valuable to employers.
Students concentrating in Marketing learn topics like brand management, social media, marketing research, and advertising. The strong analytical background unique to Krannert students creates career opportunities in marketing research roles with corporations and marketing analytics firms alike.Marketing makes connections between people, products and services.
Click here for more details on the Marketing Department