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Doing Business in China

PKU Guanghua School of Management

Location: Beijing, China
Dates: May 20 - June 2, 2012
Host: PKU Guanghua School of Management

Program Description: This program gives an overview of doing business in China, including an introduction to the Chinese economy, history and culture.

More Info: Download Brochure

china
Modules and seminars that allow the students to:
  • Understand the driving force of China's economic growth phenomenon over the last 30 years and the future
  • Appreciate the uniqueness of the Chinese market, organizations, and social structure
  • Learn how firms conduct marketing, branding, human resource and strategic management in China

Highlights:
  • Well-designed course structure and high quality faculty will ensure a successful program.
  • Case discussion and debates to engage student participation
  • Interaction with local students gives a chance to get a broad picture of China
  • Basic Mandarin course helps students to navigate during their stay in Beijing
  • Beijing, as the host city of the summer Olympics last year, is an extremely exciting and vibrant city to be in.

Course Requirements:
  • Attendance to all lectures, presentations and site visits in Beijing
  • Active participation in class debates and cases


Grading: Guanghua professors will grade the students.

Course Materials: Materials will consist of articles and case studies which will be provided to students either in advance of the course start date or upon arrival as deemed necessary by faculty.

Cost:
Program Fee: $2,800

This includes:

  • 36 classroom hours with all reading, audio-visual content, and other educational materials for the tour
  • 3 hours language teaching
  • Examination and grading of the participants
  • Two company visits with transportation
  • Sightseeing: Great Wall, Summer Palace and Lama Temple (subject to change)
  • Culture events: Forbidden City, Hutong Trip, Beijing Night Show (subject to change)
  • Accommodation with breakfast for 13 nights (double-occupancy) and transportation between the hotel and school, if necessary
  • Tea break
  • 1 lunch, 3 dinners

Module Descriptions

Module A - Macro Environment of Doing Business in China: Political Economy of China's Transition: This course aims at introducing and analyzing the main features of political economy in China's economic transition. In addition to describing China's political system and economic structure since Mao's regime, we will discuss in detail the incentives and behavior of local government officials and how their incentives are linked with China’s economic miracle as well as its huge problems, such as duplicative investments, regional protectionism, alarming government deficits and banks' non-performing loans, and high environmental hazards. The theoretical analysis will be combined with case studies on China's automobile industrial policy, FDI attraction strategy, and policy status of private enterprises.
Brief bio of the instructor: Dr. Li-An Zhou is currently an Associate Professor of Economics, Vice Chair of the Applied Economics Department, and Associate Director of the James Mirrless Institute of Economic Policy Research (IEPR). He obtained his bachelor and master degrees both from the School of Economics, Peking University, and a Ph.D. in economics from Stanford University in 2002. Prof. Zhou's research interests include political economy, industrial organization, economic transition, and development. His research papers have appeared in the leading international economics journals, such as Journal of Public Economics, Journal of Health Economics, Journal of Development Economics, and top Chinese economics and management journals.

Module B - Entrepreneurship in China: This module aims to give you a general picture about how to deal with some key strategic issues faced by multinational firms in China, including Chinese institutional environment, choice of entry mode, localization, design of organizational structure, mergers and acquisitions etc.
Brief bio of the instructor: Dr. Jianfeng Wu is an Assistant Professor in the Department of Strategic Management, Guanghua School of Management. He received his Ph.D. in strategy from the Krannert School of Management, Purdue University in 2004. His areas of interest include high-tech entrepreneurship, technological innovation, and strategic alliance. He is now a member of the Academy of Management (AOM) and the Academy of International Business (AIB).

Module C - Create Successful Marketing in China: This module is designed for international students whose interests extend to marketing in China. This seminar requires an extensive reading and your active participation. Your basic objective is to develop your own understanding and business skills in the subject of marketing in China. The instructor's primary role is to stimulate and facilitate this learning process. Lectures, presentations, and case discussions will be adopted in the class. In order to have an informed class discussion, you are required to finish the assigned reading materials for each class, prior to attending the class. This course will introduce some non-traditional, innovative concepts and approaches for marketing strategies in China. It aims at helping you develop marketing and management skills for doing business in China.
Brief bio of the instructor: Dr. Rungting Tu is an Assistant Professor in the Department of Marketing, Guanghua School of Management. He received his Ph.D. in business administration from the Kenan-Flagler Business School, University of North Carolina at Chapel Hill in 2004. His research interests include: customer satisfaction, consumer behavior, research methodologies, service operations, supply chain management, e-commerce, and technology and innovation.

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