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Purdue Krannert School of Management logo

Careers in Marketing

Class of 2018 Employers

Ford logo
Zone manager (4)
Marketo logo
Education Marketer
Pepsico logo
Sales Account Manager
Crown Castle logo
Emerging Leaders Program
Kraft Heinz logo
Customer Retail Manager
Cummins logo
Sales Trainee
Abbott logo
Retail Development Program
Anheuser-Busch logo
Sales Training Program
Dish Network logo
Data Analyst
Northwestern University logo
MS in Integrated Mktg. Communications
Fulbright logo
Rostock, Germany
Chevrolet Buick GMC logo
Business Development Manager
alight logo
Delivery Specialist
Maple Leaf Farms logo
International & Industrial Marketing Coordinator
Shepherd Insurance logo
Digital Marketing Coordinator
Belden logo
Early Career Leadership Development Program
GM logo
Marketing and Sales Track Program
Masco logo
ACE Associate, Supply Chain Analyst
Rolls Royce logo
Supply chain Associate
Colts logo
Business Development
Kronos logo
Project Manager
try it tiny logo
Orr Fellow
Roche logo
Accelerated Development Program

 

 

Product & Brand Management

Currently ranked No. 9 among business schools - US News & World Report (2014)

Entry Level Positions

Brand Assistant Salary Range $50,000 - $60,000
Assistant Brand Manager Salary Range $50,000 - $60,000
Assistant Product Manager Salary Range $45,000 - $55,000

About Product and Brand Managers

Product and Brand Managers are responsible for developing marketing plans for a particular product or brand.  They interpret market research studies, enhance brand awareness and brand equity, decide the product price, and work with advertising agencies to develop campaigns. In addition to traditional advertising, product/brand managers increasingly connect with customers through social media and generate buzz through internet marketing campaigns.

Marketing Research/Analytics/Consulting

Currently ranked No. 1 among best business jobs - US News & World Report (2014)

Entry Level Positions


Market Research Analyst Salary Range $43,000 - $65,000

About Market Research Analysts

Marketing research analysts and consultants study consumer preferences and behaviors by analyzing data. They use this analysis to decide, for example, whether or not to launch a new product, design an introductory marketing program for a new product launch, and decide how best to allocate scarce marketing resources. Today, companies gather tons of data for analysis. Taking advantage of the data to generate managerial insights is challenging. No wonder the demand for marketing research analysts and consultants is surging. The Bureau of Labor Statistics predicts an impressive 31.6 percent employment increase for this occupation between 2012 and 2022.

Sales & Sales Management

Currently sales manager job and the business-to-business firm sales representatives are ranked No. 15 and No. 16 among the best business jobs - US News & World Report (2014)

Entry Level Positions


Sales Representatives  Salary Range $44,000 - $54,000

About Sales Representatives and Sales Managers

A salesperson’s responsibilities include helping distributors merchandise a product, monitoring competitors’ activities, and demonstrating new products. Sales mangers direct the distribution of their companies’ products to customers, which involves establishing sales territories as well as setting quotas and goals. Guiding the sales team, sales mangers outline staff training programs, develop strategies for the team to operate efficiently, and push team members to surpass short- and long-team sales targets.

Retailing

Entry Level Positions

Buyer Salary Range $40,000 - $50,000
Store Manager Salary Range $45,000 - $55,000

About Buyers and Store Managers

A buyer selects merchandise, determines the quantity to order, sets merchandise prices, and guides promotion. In contrast, store management involves the supervision of personnel in all departments and the general management of all facilities, equipment, and merchandise. Store managers are also responsible for the financial performance of each department and for the store as a whole.