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Undergraduate Programs

Exploring Marketing Practices and Culture in France's Burgundy Region

At a glance:

Location: Burgundy region, France

Program Dates: May 10- May 18, 2014

Host: Krannert School of Management.

Eligibility: The program is open to undergraduate students with a 2.5 GPA.

Course Credits: Students will earn 1 credit which can be applied toward graduation requirements.

Cost: The charges for this program will be approximately $2200.  Cost includes tuition,housing, excursions, tours, ground transportation to/from the airport plus all included excursions, and some meals.  Students must pay for study abroad fees, required medical insurance, and airfare.

Housing: Students will stay in double or triple occupancy hotel suites with Purdue students.  The Chateau de la Barge is set between mountains of Mâcon and Beaujolais, on magnificent grounds sheltering a 17th-c. château.  It boasts a décor blending modernity and elegance, comfort, varied gastronomic fare, outdoor reverie in the shade of century-old trees, deep blue waters in the heated pool, and soft green lawns. http://www.chateaudelabarge.fr/en/.

Excursions: In addition to businesses, some excursions to local cultural destinations in Macon and Lyon are included such an architectural tour and visits to local historical sites.  An optional day trip to Paris is available.

SCHOLARSHIPS: Students may apply for up to a $1000 scholarship to use toward program expenses.  For more information click here!

Language Requirement: None.

Application Deadline:  February 1, 2014.  Limited space is available so apply early!

Deposit: $500 non-refundable deposit due February 1, 2014.

Contact: Laura Downey (ldowney@purdue.edu) or go to this site for more information/updates: intra.krannert.purdue.edu/programs/studyabroad/france-study-abroad.

Details

Academic Program: Program will be led by Professor Laura Downey from the Krannert School of Management's Marketing Department.

This one week study abroad program will focus on understanding the marketing practices and culture of the Burgundy region in southeastern France.  The regional economy is strongly rooted in traditional industries, such as wine, agriculture, and tourism.  But it also boasts a significant presence in other types of industry such as fashion and technology. We will explore and visit companies in this region to talk with their leadership about how they accomplish their marketing goals.