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Timeline Years

DCMME | Timeline | Interviews

FOSTERING THE CENTER’S DEVELOPMENT

HELPING REVITALIZE U.S. MANUFACTURING

HELPING REVITALIZE U.S. MANUFACTURING

HELPING REVITALIZE U.S. MANUFACTURING

HELPING REVITALIZE U.S. MANUFACTURING

A TRIP TO INDIA & OTHER LEARNING OPPORTUNITIES

A TRIP TO INDIA & OTHER LEARNING OPPORTUNITIES

STUDENT FOCUSED. FACULTY DIRECTED

STUDENT FOCUSED. FACULTY DIRECTED

A CENTER THAT CELEBRATES MANUFACTURING

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Manohar Kalwani

Ph.D., Management Science, Columbia University M.S., Industrial Engineering, Purdue University B. Tech., Mechanical Engineering, Indian Institute of Technology, Bombay Professor Kalwani is the Marketing Area Coordinator and School of Management Department Head at the Krannert School of Management, Purdue University.

His teaching interests include business marketing, global marketing management, and strategic marketing management. His current research interests are measurement and management of brand equity, the impact of order of market entry on product performance and fi rm survival, pharmaceutical marketing, and cross-category store brand purchasing behavior.

Among his recent publications are "Monitoring the Dynamics of Brand Equity Using Store Level Data" (with S. Sriram and S. Balachander), Journal of Marketing (April 2007); "Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable" (with S. Sriram), Management Science (January 2007); "Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets" (with S. Min and W. T. Robinson), Journal of Marketing (January 2006); Professor Kalwani has been the recipient of several prestigious teaching awards including the fi rst R. B. and Mary Stewart Distinguished Teaching Award (1991-92), and the Salgo-Noren Teacher Award in 1989-90 and 1990-91. He has consistently published papers in leading professional management journals. Professor Kalwani served on the faculty of the Sloan School of Management at MIT. He has served as a consultant for Alcoa, Eastman Kodak, Coca-Cola, Continental Can, and Lever Brothers.