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Prabuddha De

Prabuddha De

Accenture Professor of Information Technology and Professor of Management
Management Information Systems


Ph.D., Industrial Administration (Information Systems), Carnegie Mellon University
M.S., Computer Science, Pennsylvania State University
B.Sc. (Honors), Physics, University of Calcutta, India


Professor De's teaching interests include database management, telecommunications, and strategic implications of information systems. His current research interests include e-business, social networks, software engineering, and heterogeneous databases.

Professor De has published over 70 articles in a wide spectrum of journals, including Management Science, Information Systems Research, MIS Quarterly, INFORMS Journal on Computing, Journal of MIS, IEEE Transactions on Knowledge & Data Engineering, IEEE Transactions on Software Engineering, IEEE Transactions on Communications, Operations Research, Naval Research Logistics, Production & Operations Management, The Review of Financial Studies, Interfaces, and MIT Sloan Management Review.

Professor De has been heavily involved in professional activities in the MIS arena. Currently, he is  co-editor-in-chief of Journal of Electronic Commerce Research. He also serves on the advisory boards of four journals, Journal of the Association for Information Systems, Information Technology & Management, Information Systems Frontiers, and Financial Innovation, and on the editorial board of one, Journal of MIS. In the past, he served on the advisory board of Information Systems Research (1999-2006) and as an associate editor of Management Science (1995-2008), Information Systems Research (1991-1998), Decision Sciences (1993-1999), and Decision Support Systems (1992-2015), among others. He was program chair of the International Conference on Information Systems (ICIS) in 1999 and workshop co-chair of the Workshop on Information Technologies & Systems (WITS) in 1994. He served as co-chair of the ICIS doctoral consortium in 2006 and of the ICIS dissertation competition in 2007. He was president of WITS from 1998 to 2000 and its advisor from 2001 to 2003, and was elected to the latter role in 2014 and 2017 for two more three-year terms. He also served as president of the Information Systems Society (ISS) of the Institute for Operations Research and the Management Sciences (INFORMS) over three consecutive terms during 1990-1993. He was named an inaugural distinguished fellow of ISS in 2009 and a fellow of the Association for Information Systems (AIS) in 2014.

Prior to joining Krannert in 2002, Professor De was Sherman-Standard Register Chair in MIS at the University of Dayton for more than a decade. He started his academic career at Ohio State University, beginning as assistant professor of Accounting and MIS in 1978 and becoming associate professor in 1983 and professor in 1988. He was at Cornell University during 1983-1984 as visiting associate professor of MIS.

Journal Articles

  • De, P., Hu, Y., & Rahman, M. S. (2018). Avoid These Five Digital Retailing Mistakes. MIT Sloan Management Review, vol. 59 (4), 1-4.
  • Kang, K., Hahn, J., & De, P. (2017). Learning Effects of Domain, Technology, and Customer Knowledge in Information Systems Development: An Empirical Study. Information Systms Research, vol. 28 (4), 797-811.
  • De, P., Hao, L., Li, Y., & Tan, Y. (2017). Quality of Service Based Pricing Schemes for Content Sharing in Peer-to-Peer Networks. Production and Operations Management, vol. 26 (8), 1427-1443.
  • Chen, H., De, P, & Hu, J. (2015). IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists' Activities and Music Sales. Information Systems Research, vol. 26 (3), 513-531.
  • Chen, H., De, P, Hu, Y, & Hwang, B. (2014). Wisdom Of Crowds: The Value Of Stock Opinions Transmitted Through Social Media. The Review of Financial Studies, vol. 27 (5), 1367-1403.
  • De, P., Hu, Y., & Rahman, M.S. (2013). Product-Oriented Web Technologies and Product Returns: An Exploratory Study. Information Systems Research, vol. 24 (4), 998-1010.
  • Zhang, C., Hahn, J., & De P. (2013). Continued Participation in Online Innovation Communities: Does Community Response Matter Equally for Everyone?. Information Systems Research, vol. 24 (4), 1112-1130.
  • Li, Y., Tan, Y., & De, P. (2013). Self-Organized Formation and Evolution of Peer-to-Peer Networks. INFORMS Journal on Computing, vol. 25 (3), 502-516.
  • De, P., Hu, Y., & Rahman, M.S. (2010). Technology Usage and Online Sales: An Empirical Study. Management Science, vol. 56 (11), 1930-1945.
  • Ozdemir, Z., Altinkemer, K, De, P., & Ozcelik, Y. (2010). Donor-to-Nonprofit Online Marketplace. Journal of MIS, vol. 27 (2), 213-242.
  • Tawarmalani, M., Kannan, K., & De, P. (2009). Allocating Objects in a Network of Caches: Centralized and Decentralized Analyses. Management Science, vol. 55 (1), 132-147.
  • Jiang, Z., Sarkar, S., De, P., & Dey, D. (2007). A Framework for Reconciling Attribute Values from Multiple Data Sources. Management Science, vol. 53 (12), 1946-1963.
  • Dey, D., Zhang, Z., & De, P. (2006). Optimal Synchronization Policies for Data Warehouses. INFORMS Journal on Computing, vol. 18 (2), 229-242.
  • Ferratt, T., Ahire, S., & De. P. (2006). Achieving Success in Large Projects: Implications from a Study of ERP Implementations. Interfaces, vol. 36 (5), 458-469.
  • Data Science

    Data Boundaries

    The Krannert School of Management’s Business Information and Analytics Center (BIAC) recently hosted the inaugural Data Science for Business and Economics Conference. The May event, which was sponsored by Accenture and attracted nearly 100 attendees, featured scholars not only from business and economics, but also from statistics, computer science, engineering and other areas as they explored the use of data science to solve real-world problems.

    Full story: Data Boundaries

  • Online retail technologies

    Prabuddha De, Accenture Professor of Information Technology, and Mohammad Rahman, associate professor of management, both in the Krannert School of Management, along with former Krannert colleague Yu Hu, currently associate professor at the Georgia Tech Scheller College of Business, conducted the research. They partnered with a large online women’s clothing retailer to study the effectiveness of navigational technologies, such as search and recommendation systems, and product-oriented technologies, including a zoom-in feature, color swatches and alternative photos.

Phone: 40699
Office: KRAN 447

Quick links

Personal website

Area(s) of Expertise

E-Business, Social Networks, Software Engineering, Heterogeneous Databases