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Zaiyan Wei

Zaiyan Wei

Assistant Professor of Management
Management Information Systems


Ph.D., Economics, University of Arizona
M.A., Economics, Shanghai University of Finance and Economics
B.A., Economics, Shanghai Jiao Tong University


Zaiyan Wei is an Assistant Professor in the Management Information Systems Area of the Krannert School of Management at Purdue University. His research primarily focuses on peer-to-peer markets such as various forms of crowdfunding and online labor markets, FinTech markets like peer-to-peer lending, social media and social networks, and user-generated content. He has a recent publication in Management Science. His working papers were nominated for or won best paper awards in several leading conferences such as the INFORMS Conference on Information Systems and Technology (CIST) and China Summer Workshop on Information Management (CSWIM). He has also been nominated for the best reviewer in major conferences. Prior to joining the faculty at Purdue, Zaiyan obtained his Ph.D. from the Economics Department and worked as a research associate in the Department of Management Information Systems at the University of Arizona.

Forthcoming Publications

  • Liu, X., Wei, Z., & Xiao, M. (2019). Platform Mispricing and Lender Learning in Peer-to-Peer Lending. Review of Industrial Organization, | Related Website |

Journal Articles

  • Wang, Y., Goes, P., Wei, Z., & Zeng, D. (2019). Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics. Production and Operations Management, vol. 28 (7), 1621-1640. | Related Website |
  • Wei, Z. & Lin, M. (2017). Market Mechanisms in Online Peer-to-Peer Lending. Management Science, vol. 63 (12), 4236-4257. | Related Website |
  • Awards Announced in MSI Research Grant Competition

    The Marketing Science Institute (MSI) recently announced 15 winners in the 2018-2020 Research Priorities Research Grant Competition. Launched in 2018 to seed research pertaining to MSI’s research priorities, the competition drew 74 submissions from leading researchers on topics including consumer trust, digital ads, privacy, AI, and machine learning. Among the winners was a proposal titled "Regulating Professional Players on Peer-to-Peer Platforms: Evidence from Airbnb" that was co-authored by Prof. Zaiyan Wei from the Purdue University Krannert School of Management.

    Full story: Awards Announced in MSI Research Grant Competition

  • Technologies Disruption of Markets

    Zaiyan Wei discusses emergence of financial technologies and how they disrupt financial markets

  • Under Review

    It should come as no surprise that online product reviews correlate closely with purchasing decisions and sales, making them increasingly important to the bottom line of companies with online retailing platforms. However, what is the incentive for individual consumers who post their feedback and opinions on products?

  • online reviews

    Professor Zaiyan Wei discusses his research on online reviews and the correlation to sales with Krannert Dean David Hummels.

Phone: (765) 49-45958
Office: RAWL 4028

Quick links

Personal website

Area(s) of Expertise

Crowdfunding, Peer-to-peer markets, Social media and networks, User-generated content, Online labor markets