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Wreeto Kar

Wreeto Kar

Assistant Professor

Education

Ph.D., Marketing, University of Rochester, 2015
MS, Marketing and Applied Statistics, University of Rochester, 2012
BE, Electrical Engineering, Manipal University, 2005

CV

Wreeto Kar joins the marketing area leaving Adobe Research where he was a Research Scientist.  He earned his PhD in Marketing in 2015 from the William E. Simon School of Business, University of Rochester. Wreeto brings with him teaching and industry work experinece. Wreeto has several teaching awards and consulting experience.  

  • Adobe invests in Krannert faculty research on data science in marketing

    A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems. Wreetabrata Kar, an assistant professor, and Mohammad Rahman, an associate professor, are studying different drivers of knowledge consumption on the Internet and endeavor to find how a site can leverage such drivers to influence consumer behavior.

    Full story: Adobe invests in Krannert faculty research on data science in marketing

Contact

wkar@purdue.edu
Phone: (765) 49-48512
Office: KRAN 406

Area(s) of Expertise

Digital Advertising, Big Data, Scalable Algorithm, Structural Models