COM 60111: SEMINAR IN STRATEGIC COMMUNICATION

Course Description: This on-line course surveys the theories and processes of strategic communication and its practice by business, government, politicians and nonprofits in domestic and international arenas. It also emphasizes the application of theory to provide an in-depth understanding of planning, executing and evaluating strategic communication plans.


COM 60411: RESEARCH METHODS

Course Description: This on-line course provides students with a general background in strategic communication research methodologies, including qualitative (e.g., interviewing, focus groups) and quantitative (surveys, experiments) methods. The course will introduce students to practical considerations in study design, data collection, analysis and reporting.

COM 60811: LEADERSHIP AND GLOBAL STRATEGIC COMMUNICATION

Course Description: This on-line course provides students with theoretical background in leadership and global strategic communication, as well as the opportunity to apply what they learn to strategic communication cases and their own professional experiences. It also encourages them to handle leadership challenges and articulate theoretically-informed analyses and evaluations of leadership in action.


COM 61011: STRATEGIC COMMUNICATIONS AND ETHICS

Course Description: This course explores various approaches to ethical decision-making and applies them to diverse aspects of strategic communication in professional settings. You will be exposed to a variety of ethical perspectives in theoretical contexts, and will learn to apply these theoretical concepts into professional situations.