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Krannert repeats as a No. 1 MBA school in WSJ rankings

For the second consecutive year, The Wall Street Journal has ranked Krannert’s MBA program No. 1 in the nation among schools that serve recruiters from a regional base.

Unlike other MBA rankings that use a variety of measures, The Journal’s rankings are based only on surveys and interviews with more than 3,000 corporate recruiters.

“Recruiters’ perceptions reflect highly on our students’ work ethics and their value added to corporations around the globe,” says Kranert Dean and Leeds Professor of Management Rick Cosier. “The No. 1 ranking is a testament to the skill and caliber of our faculty and staff, the abilities of our students, and the accomplishments of our alumni.”

In a special rankings section published in September, The Journal wrote that Krannert graduates “are considered impressive because of their humble attitudes and
strong work ethic.”

In addition, a financial analyst from Ford Motor Co. is quoted as saying he “believes the caliber of students has risen in recent years at Purdue’s Krannert School of Management as the school has steadily improved the quality of its faculty and opened a new building with the high-tech facilities that top-quality students demand.”

Besides ranking Krannert first among the 47 regional business schools, recruiters also rated the school No. 3 in both operations and the energy and industrial products industry, and No. 8 in information systems. Krannert’s growing strengths in the finance and marketing areas were noted as well.

No. 1 rankings went to Dartmouth College in the national category and Switzerland’s International Institute for Management Development in the international category. The same components were used in each category: “perceptions of the school and its students, intended future supportive behavior toward the school and mass appeal.”

The survey defined 19 national programs as those attracting recruiters from national and multinational companies. Those programs tended to be large and attracted a large number of recruiters. Krannert and the other ranked regional programs tended to be smaller and attracted a larger number of recruiters from their local regions. International schools — seven from the United States and 13 from other countries — are those that attracted a global mix of recruiters from many countries.

An article on Krannert in The Journal’s special section was titled “Spreading its wings: Purdue may be No. 1 in the regional rankings, but it is trying to think bigger.”
It discusses the school’s plans to establish partnerships with Chinese universities, its three new MBA interdisciplinary study options, the addition of 20 faculty members, and MBA graduates’ starting salaries and bonuses rising 8 percent.

Prof. Gerald Lynch, who will become academic director of full-time and executive education master’s programs in June, says the No. 1 ranking reflects a sound strategic plan and effective implementation. “Business schools today compete to be the best, much like corporations do,” Lynch says. “Like corporations, we have to excel in a number of discrete areas, but success comes from how the organization puts all this together.

“Our professors work hard to be great teachers and researchers. Our students bring a solid analytical focus, and when they graduate they have the tools to contribute to companies immediately and in the long term.”

— Mike Lillich


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