The Job Search
Building and using your personal network
Networking is likely the most successful yet least understood job search strategy. Experts say — and research supports — that 70%-80% of job opportunities are never posted. Therefore, 70%-80% of your job search should be spent networking.
If you haven’t been building your network, start now and never stop.
Krannert Network allows you to both reconnect with old classmates as well as enabling you to utilize the trusted Krannert School of Management - Purdue University environment to expand your professional network. Find and reminisce with fellow graduates, see what they have been up to and stay in touch.
Professional Career Associations
The following tips are intended to get you started with LinkedIn and prepared for the next step — networking on LinkedIn. During Krannert Launch, you will learn how to connect appropriately with Krannert alumni as well as people in your career field to effectively manage your job search.
- Personalize your LinkedIn URL: To increase the professional results that appear when people search for you online, set your LinkedIn profile to “public” and create a unique URL. Your URL can then easily be incorporated on your resume, business cards and other material used to market yourself.
- Upload an appropriate photo: LinkedIn isn’t Facebook. Upload a high-quality photo of you alone, professionally dressed. We recommend using the professional headshot that will be taken during Krannert Orientation. Your profile will be seven times more likely to be viewed with a photo!
- Add an informative headline: Use the headline to brand yourself and your ideal job. Go beyond your job title to add your core skills. The best student headlines promote who you are and what you want to do after graduation.
- Include a summary: Your summary statement should resemble your best-written cover letter. Keep it concise while highlighting your qualifications and career goals. Include keywords for your industry and special qualifications and achievements. Present your summary in short blocks of text or even bullet points for easy reading. Demonstrate your personality.
- Share your education: Include information about all of the institutions you have attended along with your major, minor(s) and coursework. Don’t forget to include study abroad experiences!
- Expand your experience: While KPDC may require you to keep your resume to one page, LinkedIn is your opportunity to include all of your work experience as well as volunteer experience, projects, honors, awards, certifications and involvement with organizations.
- Insert key words: Browse job descriptions similar to your desired position and pick out keywords to sprinkle throughout the summary and headline so recruiters can find you.
- Include artifacts: LinkedIn allows you to embed links as well as upload documents. Showcase your skills and abilities by connecting artifacts to your experience. Examples could include a portfolio, a white paper, projects, patents, case competitions and awards, among other things.
- Build your network: Research and join groups that are relevant to your career field, but don’t stop there. Contribute to the conversation by commenting on posts and sharing articles.
- Be active: Make a habit of sharing updates such as an interesting article in your field, a job opportunity, even a motivational quote. Doing this daily will keep you visible with your network as well as get you used to using LinkedIn on a regular basis.