Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.
Focus: Passport is an online business information system providing business intelligence on countries, consumers and industries. It offers integrated access to statistics, market reports, company profiles and information sources.
Tutorial: Click here see the basics of searching Passport.
Start with this hint: Use the keyword search in the top right corner of the screen; relevant content will appear as you type.
Why you should know this database: Passport provides access to timely data and analysis on consumer lifestyles, population trends and socioeconomic analysis for every country and consumer type down to the city level. With interactive dashboards users can explore category, company and channel data for an industry or diver deeper into consumer trends using economic, socioeconomic and demographic data.
Interested in Consumer & Market Research?
Some other databases you might want to check out, are:
· Proquest Statistical Insight, provides access to statistical information produced by the U.S. Federal agencies, state governments, private organizations, and major international governmental organizations.
· Mintel, includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, and more.
· MarketResearch.com Academic, contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide.
· SimplyAnalytics, enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.
Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact email@example.com. Also let us know if you know of a colleague who would benefit from this monthly feature.
Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to firstname.lastname@example.org.