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MS Business Analytics and Information Management (MS BAIM)

Master of Science in Business Analytics and Information Management - Purdue Krannert



North America

QS, 2021

Businesses are collecting more data than ever before, and using that data to make better-informed decisions is becoming a requirement. To turn this data into usable information, our Master of Science in Business Analytics and Information Management (MSBAIM) program educates students in state-of-the-art information technologies and analytical techniques that will benefit all levels of an organization. Students develop proficiencies in the use of Python, Rstudio, Excel, SQL, SAS, Minitab, Gurobi, and various other big data technologies.

For decades, the Krannert School of Management has used an analytical business approach to develop industry leaders. Our rigorous curriculum and experiential learning help develop students who aim to build upon their science, technology, engineering, and math (STEM) backgrounds to establish, lead, and grow prominent organizations.

Krannert is also home to Krenicki Center for Business Analytics & Machine Learning, a hub for businesses to connect with Purdue researchers to find answers to data-driven business challenges. The center also hosts multiple student-led consulting projects, conferences, and competitions.

Purdue University is recognized as one of the safest campus communities in the U.S. according to multiple sources including (Top 10 in the U.S.).  In addition, the Protect Purdue initiative ensures the health and safety of the Purdue community in response to the COVID-19 global pandemic.


97 percent placement for the 2020 class, stem designated



A conversation on the MSBAIM program at Krannert

We sat down with Krannert's Assistant Academic Director for the MS Business Analytics & Information Management (MSBAIM) program, Yang Wang, as well as program manager Mary Mitchell to discuss what you can do with an MSBAIM degree and why it matters in today’s data-driven world. Transcript