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MS Marketing Curriculum

 

The MS Marketing program offers two variations to choose from, a traditional 18-month and accelerated one-year route. A description of each route's curriculum can be found below:

  • One-Year Plan of Study

    MS Marketing Required Courses

    Summer
    Marketing Management
    Analytics and Marketing for Managers
    Marketing Analytics

     

    Fall Semester, Module 1
    Digital Marketing Strategy
    Marketing Research
    Business Marketing (Marketing Knowledge elective)**
    Brand Management (Marketing Knowledge elective)**

     

    Fall Semester, Module 2
    Analytics for Social Media Marketing (Analytical elective)*
    New Product Development (Marketing Knowledge elective)**
    Data-Driven Marketing (Analytical elective)*
    Free elective

     

    Spring Semester, Module 3
    Marketing Consulting projects
    Persuasive Communication
    Pricing Strategy and Analysis
    Customer Relationship Management (Analytical elective)*
    Consumer Behavior and Marketing (Marketing Knowledge elective)**
    Digital Marketing Lab (Analytical elective)*

     

    Spring Semester, Module 4
    Marketing Consulting projects (cont.)
    Persuasive Communication (cont.)
    Digital Marketing Lab (cont.)

     

    *Marketing Approved Analytical Electives

    Course Title
    Analytics for Social Media Marketing
    Data-Driven Marketing
    Customer Relationship Management
    Digital Marketing Lab

     

    **Marketing Approved Marketing Knowledge Elective Courses

    Course Title
    Business Marketing
    Brand Management
    New Product Development
    Consumer Behavior and Marketing

     
    Popular General Business Electives

    Course Title
    Predictive Analytics
    Designing Social Network and Engagements
    Project Management
    Financial Management
    Python Programming
    Change Management
    Developing a Global Business Strategy
    Advanced Business Analytics
    Competitive Strategy
    Data Mining

     

    33 credit hours are required for graduation.

    The MS Marketing program is a STEM certified program (for details regarding the associated STEM OPT extension, please visit the USCIS website).

    For a searchable directory of courses visit Purdue's online Course Catalog.

  • 18-Month Program

    Students enrolled in the traditional 18-month program will have a reduced pace in course load from the one-year MS Marketing program, and will also complete the following classes during the second fall semester:

    2nd Fall Semester, Module 1
    Brand Management
    Digital Marketing Strategy
    Business Marketing
    Marketing Research

     

    2nd Fall Semester, Module 2
    New Product Development
    Data-Driven Marketing
    Analytics for Social Media Marketing

    33 credit hours are required for graduation.

    **Students can take up to 8 credits in free elective courses.