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What Can I Do With a Master’s in Marketing? – Purdue Krannert

Wednesday, August 7, 2019

Purdue graduate students studying together

If you are contemplating entering a graduate-level marketing program you are likely wondering ‘what can I do with a Master’s in Marketing?’ Additionally, you may be interested in the accompanying salary, tasks, and responsibilities associated with these career options.

To help you understand the wide variety of opportunities a Master’s in Marketing from the Krannert School of Management at Purdue University can provide, we have outlined five popular careers students can obtain after graduating:


Marketing Research Analyst
In this position, you will mainly analyze consumer and market data in order to understand what consumers want, who will buy your product or service, and how to price your offerings. Day-to-day responsibilities often consist of looking at large amounts of information and trying to find useful patterns. Marketing research analysts will rely heavily on math and analytical skills.  

This is a field that is growing rapidly. According to the Bureau of Labor Statistics, the job market for a marketing research analyst is expected to grow by 23%. The 2018 median pay for marketing research analysts was
$63,120 per year. Marketing research analysts usually take a job as a market research manager (average salary of $78,179) or a senior research analyst (average salary of $70, 540) when they move up the career ladder.


Business Development Manager
The responsibilities of a business development manager are a mix of sales and marketing. Managers are tasked with achieving revenue goals by maintaining professional relationships with existing clients and acquiring new sales.

The average salary for a business development manager is $71, 217. The next step in a business development manager’s career path is typically a business development director (average salary of $103, 397).


Marketing Specialist
Another position Master’s in Marketing graduates often select is the role of a marketing specialist. This role can vary depending on the organization but the ultimate goal is to develop a plan to market products and services. To do this, marketing specialists may study consumer demand, analyze data, and work closely with creative teams in the development of advertisements and marketing materials.

The average salary for a marketing specialist is $50,062. The next position in the marketing specialist career track is typically a marketing manager, with an average salary of $63,842.


Media Manager

In a media manager role, employees will often oversee press releases, company events, and develop social media strategies for an organization. Oftentimes a media manager will work with upper management during busy news cycles or crisis management situations. You will also monitor and assess the results of media projects.

This position usually requires previous work experience. The average salary for a media manager is $63,996. The next career move media managers make is typically a Media Director with an average salary of $85,477.


Sales Account Executive
As a sales account executive, tasks and responsibilities mainly revolve around the goal of obtaining business for an organization. Depending on the organization, clientele may be current clients or leads. In order to do well in this position, you will need to have strong interpersonal and communications skills. Your job may require making “cold calls” to leads that have not expressed interest in products and services. After signing on a client, sales account executives are tasked with customer retention, which means you will need to continue to nurture those professional relationships.

The average salary for a sales account executive is $51,785. Sales account executives often move up the career track to a regional sales manager (average salary of $80,250) role.


We hope these five career options give you an idea of what you can do with a Master’s in Marketing. If you are considering a Master’s in Marketing as your next career step, explore Purdue’s  Master of Science (Marketing).