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A Team of Krannert MS Marketing Students won the 2nd Place in the IU vs Purdue Information System Case Competition

Wednesday, November 27, 2019

The Four Marketers Team

A team of Purdue University students in the Krannert MS Marketing program recently received second place and a cash prize of $800 in the IU vs Purdue Information System Case Competition held in Indiana University on November 15th, 2019.

The team, appropriately named The Four Marketers, included students Dhruvi Patwa, Cheitali Thakkar, Sara Hernanadez, Aishwarya Poojary.

Top two teams from both undergraduate and graduate courses represented Purdue against respective students from Indiana University. A total of four participating teams from both schools provided a solution to a vaccine supply chain company that was losing money while expanding to a growing demand. The Four Marketers team provided a solution with an objective to optimize for project efficiency while minimizing costs and reducing time delays in supply chain.