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Krannert student places third in national app competition

Krannert School of Management undergraduate student Rachel Crouch and her team placed third in a smartphone application developer competition at the SAP TechEd conference (Oct. 18).

The Purdue University senior was the only undergraduate student, competing against professional developers. Crouch’s team created the KidEatz application, which helps parents track what their kids eat by using a smartphones camera to scan bar codes, or photograph — and recognize — food without bar codes, such as an apple. The app can help set goals and rewards for good behavior, and indicates whether food is healthy or not with a simple smiling or frowning emoji.

“Our vision for the KidEatz app was to empower parents to both monitor and motivate their children to make healthy food choices,” Crouch said. “Also we wanted to enable and encourage the children to select those choices themselves.”

Crouch is an information management student from Fort Wayne, Indiana. In addition to her studies, she is a teaching assistant.