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Vandith Pamuru Subramanya Rama

Vandith Pamuru Subramanya Rama

Management Information Systems

  • Hunger Gaming

    When the augmented reality (AR) game Pokémon Go made its debut in 2016, it quickly became the most popular mobile game in U.S. history with more than 20 million active users daily. It’s now at the top of the menu in an industry that last year generated more than $1 billion in revenues. According to research from Purdue University’s Krannert School of Management, however, tech companies aren’t the only businesses getting a taste of the profits.

  • The Pokémon Paradox: Krannert researchers examine costs and benefits of popular game

    When the augmented reality (AR) game Pokémon Go made its debut in 2016, it quickly became the most popular mobile game in U.S. history with more than 20 million active users daily. It’s now at the top of the menu in an industry that generates more than $1 billion in annual revenues. According to a pair of working papers from Purdue University’s Krannert School of Management, tech companies aren’t the only businesses getting a taste of the profits. But how does that balance with the economic costs of playing the game while driving, which include an increased number of vehicular accidents, injuries and even death?

    Full story: The Pokémon Paradox: Krannert researchers examine costs and benefits of popular game

Contact

vpamurus@purdue.edu
Phone: (765) 49-67115
Office: KRAN 424