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MS Marketing News

  • 2019 Krannert School of Management Fall Masters Graduation Banquet

    Thursday, December 5, 2019

    The 2019 Krannert School of Management Fall Masters Graduation Banquet took place on Thursday, December 5th, 2019 in the Purdue Memorial Union. This event is held to recognize Fall Graduates from Krannert's Specialized Masters programs

    Full article: 2019 Krannert School of Management Fall Masters Graduation Banquet

  • A Team of Krannert MS Marketing Students Won the 1st Place in the STAMINA IT Case Competition

    Wednesday, November 27, 2019

    A team of Krannert’s MS Marketing program students won the 1st place and a cash prize of $4,000 in the Purdue 2019 STAMINA4 IT/Analytics Case Competition held on September 17. The team, appropriately named The Four Marketers, included students Dhruvi Patwa, Cheitali Thakkar, Sara Hernandez, Aishwarya Poojary.

    Full article: A Team of Krannert MS Marketing Students Won the 1st Place in the STAMINA IT Case Competition

  • The Four Marketers Team

    A Team of Krannert MS Marketing Students won the 2nd Place in the IU vs Purdue Information System Case Competition

    Wednesday, November 27, 2019

    A team of Purdue University students in the Krannert MS Marketing program recently received second place and a cash prize of $800 in the IU vs Purdue Information System Case Competition held in Indiana University on November 15th, 2019.

    Full article: A Team of Krannert MS Marketing Students won the 2nd Place in the IU vs Purdue Information System Case Competition

  • Thanksgiving Dinner

    Krannert Graduate Student Association (KGSA) Hosted a Thanksgiving Dinner for Krannert Family

    Monday, November 25, 2019

    On November 25, Krannert Graduate Student Association (KGSA) hosted a Thanksgiving dinner that combined family, food and fun in Rawls Hall at 6:00pm. They placed all the different Thanksgiving dishes on tables in a buffet style in the 3rd floor commons area. Most of the dishes were catered, however, one of the Student Services staff members, Judy Rife, also prepared the green beans and corn for the students. KGSA also encouraged the students to bring desserts, and students brought ice cream, brownies, pies, cookies, and even an Indian dessert to share.

    Full article: Krannert Graduate Student Association (KGSA) Hosted a Thanksgiving Dinner for Krannert Family

  • Students are posing at the photo booth

    Krannert Graduate Student Association held a Winter Formal Event for Graduate Students

    Friday, November 22, 2019

    Krannert Graduate Student Association held a Winter Formal event for Graduate Students in The Colombia in Lafayette on November 22nd. It was exceptionally attended, with over 190 students registered in total.

    Full article: Krannert Graduate Student Association held a Winter Formal Event for Graduate Students

  • Taxi

    New study finds taxi drivers improve earnings through trip selection

    Friday, October 25, 2019

    The study, published in the October edition of the INFORMS journal Marketing Science, is titled “Mobile Hailing Technology and Taxi Driving Behaviors.” It is authored by Yanwen Wang and Chunhua Wu of the University of British Columbia, and Ting Zhu of Purdue University. The researchers examined the geolocation data of 2,106 single-shift drivers in Beijing as the basis of their research.

    Full article: New study finds taxi drivers improve earnings through trip selection

  • Krannert receives STEM designation for MBA specialization areas

    Friday, June 21, 2019

    Purdue University’s Krannert School of Management will begin offering a STEM-designated Master of Business Administration degree option this fall for students in four specialization areas: business analytics and information management, finance, global supply chain management or marketing. The STEM-designated MBA will offer an immersive set of quantitative classes grounded in statistics, computer applications and data analysis, along with core business classes that will develop students’ analytical and problem-solving skills. In addition, the 60-credit-hour, four-semester program will enhance leadership skills, preparing students to manage teams in a technology-driven world.

    Full article: Krannert receives STEM designation for MBA specialization areas

  • PureAqua Global

    Students launch fundraising effort to bring water purification system to Thailand

    Wednesday, April 3, 2019

    PureAqua Global is a student run organization made up of Purdue University students with a mission of providing clean drinking water to impoverished villages across Southeast Asia and beyond. This summer, a group of students are traveling to Chiang Mai, Thailand, with the goal of implementing 20 purification systems that will provide 300 people with drinking water indefinitely. A one-time GoFundMe page has been launched to cover the $5,000 estimated cost of the project. To learn more and donate, please follow the link below.

    Full article: Students launch fundraising effort to bring water purification system to Thailand