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Jia Li

Jia Li

Assistant Professor of Management

CV

Professor Li's research focuses on applying econometric techniques and field experiments to analyze marketing problems. His current research interests include social and peer influence in marketing, retailing, sales management, mobile marketing, green marketing, and the interface between marketing, operations, and economics. His research has been published on preeminent journal in marketing (Marketing Science), top journal in management (Management Science), flagship journal in operations (Production and Operations Management), and leading journal in industrial organization (International Journal of Industrial Organization). Professor Li is the winner of the Marketing Science Institute (MSI) and Sales Excellence Institute (SEI) Competition to Promote Thought Leadership on the Sales Profession (2013) and John and Mary Willis Young Faculty Scholar Award (2014).

Forthcoming Publications

  • Hoping Grey Goes Green: Air Pollution's Impact on Consumer Automobile Choices (with Charles C. Moul and Wanqing Zhang). Marketing Letters,

Journal Articles

  • What Happens When Manufacturers Perform the Retailing Functions? (2016). (with Tat Chan and Michael Lewis). Production and Operations Management, vol. 25 (8), 1391-1403.
  • Vertical contracts, customer service, and social welfare in a Chinese mobile phone market (2015). (with Charles C. Moul). International Journal of Industrial Organization, vol. 39 (2), 29-43.
  • Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth (2014). (with Tat Chan and Lamar Pierce). Marketing Science, vol. 33 (4), Lead Article.
  • Compensation and Peer Effects in Competing Sales Teams (2014). (with Tat Chan and Lamar Pierce). Management Science, vol. 60 (8), 1965-1984.

Other Publications

  • The Pre-Launch Marketing Strategy of Mobile Apps (Consulting Report).
  • Turning the Retail “Showrooming Effect” into a Value-add (Consulting Report).

Working Papers

  • 1. Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment (with Noah Lim). | Download |

Contact

jial@purdue.edu
Phone: (765) 49-61172
Office: KRAN 535

Quick links

Personal website
LinkedIn
Marketing PhD Program

Area(s) of Expertise

Marketing, social and peer influence in marketing, retail and sales management, mobile marketing, green marketing, interface between marketing, operations, and economics.