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Jia Li

Assistant Professor of Management;

Professor Li's research focuses on applying econometric techniques and field experiments to analyze marketing problems. His current research interests include social and peer influence in marketing, retailing, sales management, mobile marketing, green marketing, and the interface between marketing, operations, and economics. His research has been published on preeminent journal in marketing (Marketing Science), top journal in management (Management Science), flagship journal in operations (Production and Operations Management), and leading journal in industrial organization (International Journal of Industrial Organization). Professor Li is the winner of the Marketing Science Institute (MSI) and Sales Excellence Institute (SEI) Competition to Promote Thought Leadership on the Sales Profession (2013) and John and Mary Willis Young Faculty Scholar Award (2014).

Research & Area(s) of Expertise

Marketing, social and peer influence in marketing, retail and sales management, mobile marketing, green marketing, interface between marketing, operations, and economics.