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Qiang Liu

Associate Professor of Management;

Qiang Liu is an associate professor of management at the Krannert School of Management, Purdue University, where he teaches digital & social media marketing and marketing management. His research interests include discrete choice models, dynamic structural models, pharmaceutical and healthcare industry, sharing economy, and digital & social media marketing. His research has been published in leading journals such as Marketing Science, Management Science, and International Journal of Research in Marketing. He holds a BS in information management from Peking University, a MA in statistics from University of California at Berkeley, and a Ph.D. in Management from Cornell University.


Ph.D. and M.S., Marketing, Cornell University, 2008
M.A., Statistics, University of California, Berkeley, 2003
Public Administration, Peking University, 2001
B.S, Information Management, Econ Double Major, Peking University, 1998

Research & Area(s) of Expertise

• Discrete choice models • Dynamic structural models • Pharmaceutical and Healthcare Industry • Sharing Economy • Digital and Social Media Marketing