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Mark Moriarty

Associate Professor of Management;

Professor Moriarty has been a member of the Krannert faculty since 1985. His main teaching interests are marketing management, marketing strategy, and multivariate statistics. His current research interests include quantitative and management judgment forecasting, and quantitative models of marketing decision variables. Professor Moriarty's major publications include "Boundary Value Models for the Combination of Forecasts," Journal of Marketing Research, XXVII, pp. 402417 (November 1990); and "Testing for Unreliable Estimators and Insignificant Forecasts in Combined Forecasts," Journal of Forecasting, Vol. 13, Iss. No. 7 (1994), pp. 611-624. Professor Moriarty has consulted with Elanco and Rolscreen Co. He is a member of the American Marketing Association and serves on the editorial board of the Journal of Marketing Research.


Ph.D., Industrial Administration, Purdue University
M.A., Economics, University of California, Los Angeles
B.S., Industrial Management, Purdue University

Research & Area(s) of Expertise

Marketing, Forecasting