Krannert master’s program in business analytics earns top rankings from employers

Wednesday, November 29, 2017

Graduates of the Purdue University Krannert School of Management’s Master of Science in Business Analytics and Information Management (MS BAIM) program are among the best in the world, according to the 2018 QS World University Rankings.

Based on data collected from a global survey of employers and other sources, Krannert’s MS BAIM program ranks 4th for employability with 92 percent of its Class of 2017 students accepting job offers within 180 days of graduation. The program ranks 9th overall, including marks of 10th in thought leadership, 13th in alumni outcomes and 20th in value for money.

Introduced in 2016, the MS BAIM offers a unique treatment of data analytics, gamification, and optimization modeling, as well as significant depth in SAS modeling and usage. The 11-month, full-time program is designed to prepare students with backgrounds in science, technology, engineering and mathematics (STEM) for both the current and future environment of business data by focusing equally on both technologies and techniques.

Students also learn how to use a variety of software tools available through Krannert’s new Business Information and Analytics Center (BIAC) and apply their skills through experiential learning, as well as further specialize in areas such as supply chain, investment analytics and corporate finance analytics.

“The Krannert School has used an analytical business approach to develop industry leaders for decades, and the continued demand from employers was a driving force for the development our MS BAIM degree,” says Krannert Dean David Hummels. “Providing rich business analytics capabilities makes our students more valuable in the job market and gives us enormous potential to expand the program.”