Skip to Content
Jinyang Zheng

Jinyang Zheng

Assistant Professor of Management
Management Information Systems


PhD, Information Systems, University of Washington, 2017
Bachelor of Science, Fudan University, 2013


Jinyang Zheng is an assistant professor at the Krannert School of Management at Purdue University. His research primarily focuses on exploring the economic impact and uncovering the mechanisms of business strategies that are related to or enabled by novel information technologies. His current research interests consist of two major streams, including moderation of content platforms and online two-sided markets, and AI-human interactions. Methodologically, he applies causal inference, both Rubin’s and Pearl’s, empirical IO, and unstructured data analysis. His research has been published in premier business journals, such as Management Science, Information Systems Research, and MIS Quarterly. He has won multiple awards or nominations at premier conferences, including ICIS, WISE, CIST, and CSWIM. Jinyang develops and teaches Analyze Unstructured Data (Business Analytics Master Program), and Data Tech for Research (Ph.D. program), and has taught Database Systems (Undergraduate programs). He has been continuously listed as an outstanding & distinguished teacher at Krannert. He graduated from the University of Washington in 2017. Prior to that, he graduated from the Department of Statistics at Fudan University in 2013.

Journal Articles

  • Deng, Y., Zheng, J., Huang, L. & Kannan, K. (2022). The Impact of AI-powered Shelf Monitoring on Product Sales: Analysis of a Natural Experiment. MIS Quarterly, Forthcoming.
  • Rhee, K. S., Zheng, J., Wang, Y., & Tan, Y. (2022). Value of Information Sharing via Ride-hailing Apps: An Empirical Analysis. Information Systems Research, Forthcoming.
  • Zheng, J., Wang, Y. & Tan, Y. (2022). Conform or Be Cast Out: Quantifying the Effect of Platform Endorsements and Consumer-generated Reputation on Demand in the Online Service Marketplace. Information Systems Research, Forthcoming.
  • Deng, Y., Zheng, J., Khern-am-nuai, W. & Kannan, K. (2022). More than the Quantity: Estimating the Value of Editorial Review for UGC Platform. Management Science, vol. 68 (9), 6865-6888. | Related Website |
  • Zheng, J., Ren, F., Tan, Y. & Chen, X. (2020). Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning. Information Systems Research, vol. 31 (3), 692-714. | Related Website |
  • Zheng, J., Qi, Z., Dou, Y. & Tan, Y. (2020). How Mega is the Mega? Exploring the Spillover Effect of WeChat Using Graphical Model. Information Systems Research, vol. 30 (4), 1343-1362. | Related Website |
  • Usage of Mobile Apps

    Jinyang Zheng is an assistant professor at the Krannert School of Management at Purdue University. His recent study found that online transportation networks tools can significantly improve the operational flexibility and efficiency of public transportation system; early-stage large-scale sales promotion can stimulate consumer learning about online transportation networks; the "conform or to be cast out" policy can significantly enhance the consumer welfare; WeChat contributes to the usage of the smartphone ecosystem without squeezing out the usage of the other apps.

Kauffmann Award Best Student Paper Runner-up of ICIS

Best Student Paper Award Runner-up of CIST

Best Student Paper Award Nominee of CIST

Best Paper in Social Media and Digital Collaborations Track of ICIS

Best Paper Award of CSWIM

Office: RAWL 4038

Quick links

Personal website