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What's New at Krannert

  • Economics gets out more often: Using extramural citations to assess economic scholarship
    Economics, and economists, are often accused of insularity and hubris, and of talking primarily to themselves in their research. This column, coauthored by Krannert's Susan Lu, uses a recent analysis of citations to and from other disciplines to show that this is no longer the case.
  • Adobe invests in Krannert faculty research on data science in marketing
    A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems. Wreetabrata Kar, an assistant professor, and Mohammad Rahman, an associate professor, are studying different drivers of knowledge consumption on the Internet and endeavor to find how a site can leverage such drivers to influence consumer behavior.
  • ConexusCase by Case: Krannert students compete to win
    A growing number of Krannert undergrads and master’s students are recording top marks for their analytical and communication skills with a string of victories in recent business plan competitions. A staple at b-schools worldwide, case competitions require students to analyze a business case in brief time frames and present their solutions to a group of judges representing industry-leading corporations, offering numerous opportunities for those involved. The competitions showcase students’ abilities to work with teams, present information and generate insights while also preparing themselves for successful careers.